Of Fads and FroYo



I thinks consumerism just hit a home run or ten with this cold treat that has hit the Philippines by storm.  No matter where you go in Metro Manila these days, froyo shops never seems to be too far away.  There are a ton of them in malls, from Red Mango to White Hat to Californiaberry.  Heck, there are three of them along Katipunan Avenue alone, four if you include Pancake House and its recent addition to their menu, the not-at-all attractively named Gurtz.

So why are people lining up for this tangy dessert anyway? As one of these people, I can think of two reasons:

  1. I like the tart taste of yogurt.
  2. It is supposedly less fatty than ice cream.

I am almost thankful that cups of these cost far more than the average Nestle ice cream cup, because if not, I would be having one or more everyday! Ang sarap kaya.  But if I did buy one everyday, feeling ko tataba parin ako regardless of how low fat froyo is.  This week alone, I went to a froyo place twice, once at I Heart Froyo in Maginhawa, and the other was Tita Lele’s treat at Frutti Froyo Morato.


23538_10150128977315184_741745183_11327737_7784538_n Oddly enough though, this is my only photo with Froyo, at I <3 Froyo Maginhawa.. (thanks Dianalloyd!)


I’m beginning to wonder how long this craze would last though, with so many of the shops sprouting all over the place. Think of those brightly colored  skinny jeans that seemed so cool and edgy until they started selling it at every street corner for a fraction of their branded counterparts, with even the lola on the Ikot jeep is wearing them.  Granted, it would be a bit hard to reproduce froyo at a cheaper price, but really, how long will it be before people get sick of it, and move on to the next big thing in expensive desserts? All of us will just have to wait and see.

This thought led me to research on fads, and I stumbled on this list of Year 2000 fads. Here are some of the ones I got into:

  • mini skirts with leggings – I did it more with shorts but oh well.
  • skinny jeans – In Lando’s case, this is his entire closet heehee.
  • Blogging – Does this mean I’m jologs because I still do it instead of Tumblring like the cool, hipster kids?
  • Energy Drinks – In arki, this is not a fad. This is a lifestyle.
  • Text messaging – In the same manner, in the Philippines, this is not merely a fad, but a revolution.
  • Oversized sunglasses – Darn Raymund Marasigan’s influence.
  • Ring Tones – I used to compose these on my dinosaur of an Ericsson phone.
  • World of Warcraft – I never got any good at DOTA though. I fail. 100% of the time.
  • Social Networks (MySpace.com/Facebook.com) – Still haven’t gotten over this one.


On a completely unrelated note, here are some photos from last Saturday’s Deconstruct. Sorry kung puro ako, ito lang yung nakasave sa desktop ko.

34588_1146886647692_1693321990_291627_4129443_n  36996_1264561509119_1682197129_505344_7464189_n 34448_1146874447387_1693321990_291617_2834487_n 

I’m no party person, but even I have to admit that Deconstruct was bucketloads of fun. Belated congrats, AF! :)


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Allie has seen many a dust bunny in her lifetime, most of them in her dorm room. She is often mistaken as a 13-year old, further intensified by her weird fashion choices that mostly involve cutesy patootsie rings, colorful knee high socks, and ribbons and bows in her hair. She dreams of waking up one day and finding herself as a character in Star Wars. Preferably a jedi. With a purple lightsaber.

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